The Snowbasin Resort Marketing Team, including Doxey Street Creative from The Shop’s vibrant coworking community, has recently been recognized for their outstanding achievements in the field of marketing. The prestigious award for the “Best Outdoor Advertising Campaign” is a testament to the team’s dedication and creativity.
The past winter marked a significant transformation for Snowbasin Resort, particularly with its inclusion in the Ikon Pass. The marketing team launched the highly successful “Go North” campaign, strategically designed to raise awareness about the partnership and Snowbasin’s convenient location. This initiative welcomed a wave of new skiers from across the state, contributing to the resort’s growth.
Snowbasin’s marketing efforts have been instrumental in surpassing expectations and setting records. The resort has quickly risen to become one of Utah’s premier destinations, attracting visitors with its exceptional skiing experience and stunning surroundings. The team’s dedication to building the brand has closed the gap between perception and reality, firmly establishing Snowbasin as one of the top ski resorts in the country.
A source of particular pride for the team is the 2023 marketing campaign, which focused on dispelling the notion of Snowbasin as a “hidden gem” or “best-kept secret” in the ski industry. The campaign aimed to align the brand with the world-class quality of the resort’s offerings. Following a record-breaking winter, Snowbasin climbed to No. 2 in the industry rankings, a remarkable achievement that reflects the team’s commitment to excellence.
As we celebrate these achievements, we invite you to be a part of our dynamic coworking community at The Shop. Connect with creative minds, collaborate on exciting projects, and contribute to the success stories of our members. Join us on a tour and explore the vibrant environment that has fostered the creativity of Doxey Street Creative and many others. Together, let’s continue to thrive and create success stories of our own.