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May 01, 2023

Member Spotlight: VESO

As a new company making ground, it can be tricky to navigate outreach and connection to the right investors and partners. Fellow members, VESO, have seen the need for a simpler solution for both starups and employees. We sat down with Managing Director, Jake, to learn more about VESO’s mission, their growth, and his favorite Utah hike.

Can you describe the work you do for VESO?

VESO is building the modern marketplace for venture capital. Our platform helps connect founders and venture investors to the resources they need most, including liquidity solutions through the private secondary markets, warm introductions through our extensive network, and individual investment opportunities through our SPVs.

Are there any exciting products/projects VESO is working on right now?

We’ve recently launched the free VESO Portfolio Snapshot tool. This tool is designed to help investors, founders and other shareholders of venture backed companies track secondary market trading activity in private companies that are relevant to them. We see this as a great way to provide value to investors, founders and other shareholders across the startup ecosystem.

VESO has grown from 1 to 4 teamĀ members within the past year. What is the biggest reason for the rapid growth?

The secondary markets are typically opaque and difficult to navigate. There’s a lot of demand for a simpler and transparent solution for startup employees and investors. We’ve grown rapidly alongside the demand for our marketplace, and hope to continue to build on the success we’ve seen so far.

What is your favorite part about working at The Shop?

The Shop provides us with a number of business resources that help us succeed, but also provides an invaluable community of other founders and startup employees.

How has working at The Shop benefited your overall workflow?

The Shop gives our team a great central location to get our best work done together while only being a short walk to anything in downtown Salt Lake.

Do you have a favorite place or best-kept secret of Salt Lake City / Utah?

Bald Mountain in the UintasĀ is an underrated one for sure. The hike is less than 3 miles long round trip with an impressive view at ~12k feet up.