What does it take to turn a space into a place, somewhere people actually want to be? As technology reshapes how we interact with the built environment, workspace operators, designers, and technologists are rethinking what makes a place not just functional, but meaningful. From AI integrations to access control systems, from sync tools to flexible work models, the future of the workplace is being shaped not just by architecture, but by intention. This June, The Shop Workspace is proud to host a signature panel during NYC Tech Week exploring this exact question.
Join us in Brooklyn for Place Matters: How Tech Shapes the Modern Workplace—a conversation about the tools, data, and design choices powering the next generation of flexible, intentional workplaces.
Event Details:
? The Shop Brooklyn – 420 Carroll Street
?️ Wednesday, June 4, 2025
⏰ 4:00 PM – 7:00 PM (Panel at 5:00 PM)
? RSVP here: Partiful Event Page
Moderated by Anne Olsen, Director of Coworking for The Shop Workspace, this panel brings together some of the sharpest voices in workplace innovation – from integrated AI to global workspace access. The discussion will be followed by networking, community connections, and refreshments in our world-class Gowanus community.
Meet the Panelists
Francesco De Camilli, Uniti AI
As co-founder and CEO of Uniti AI, Francesco is helping real estate operators across coworking, residential, self-storage, and brokerage sectors supercharge their inbound sales with smart, AI-powered assistants. Uniti’s agents operate across email, SMS, and voice, turning missed leads into booked appointments at scale. Francesco’s experience spans startups and Fortune 500s, and his work today focuses on combining automation and empathy to better serve people in physical spaces.
Ginger Dhaliwal, Upflex
Ginger is the Co-founder and Chief Product Officer of Upflex, a platform transforming how distributed teams access workspace around the world. With over two decades of global product leadership, Ginger brings a human-centered lens to every challenge, shaping how companies of all sizes build flexible, inclusive, and high-performing work cultures. A Techstars mentor and member of the Forbes Technology Council, she’s also a vocal advocate for workplace innovation and responsible tech.
Hector Kolonas, Syncaroo
Hector’s work sits at the intersection of technology and the flexible workspace industry. As co-founder of Syncaroo, he helps operators reduce tech debt, streamline integrations, and unlock more value across platforms. He’s also the creator of This Week In Coworking, a widely-read newsletter distilling news, trends, and insights for thousands of workspace leaders. With his signature “tech therapy” approach, Hector helps operators and teams work smarter—not harder.
Daniela Mallarino, Kisi
Daniela represents Kisi, the cloud-based access control system redefining how companies secure and manage space. Kisi offers scalable, remote-friendly access management that’s both secure and intuitive, whether you’re managing one location or one hundred. With a background in operations and product, Daniela brings a practical perspective to how physical security integrates into broader workplace experience.
Why This Matters
Whether you’re a startup founder building your first office, a property owner exploring amenity strategies, or a workplace leader navigating hybrid operations, this conversation will offer actionable insight into what’s next during this year’s NYC Tech Week.
At The Shop Workspace, we’ve always believed that people make the place. But tools matter too and the right technology can unlock new dimensions of connection, functionality, and performance. Come join us as we explore how to bridge square footage and belonging, infrastructure and culture!
This event is part of NYC Tech Week—a week of decentralized events hosted by startups, VCs, and operators across the five boroughs. Learn more at tech-week.com.
We can’t wait to see you in Brooklyn!